Marketing Director (Zoodles)

Be the change you wish to see in the world — make a positive difference in the lives of kids!  We are looking for a motivated digitally savvy Marketing Director who truly wants to make an impact and help be part of an expanding, international, world-class team.  With dual offices in Taipei and the San Francisco Bay Area, Zoodles is a rapidly growing (15 mil+ installs of our Kid Mode app, all organic), award-winning cross-platform mobile and web startup backed by HTC that is revolutionizing educational technology for kids globally using the power of machine learning/ “big data”.

 

What You Will Be Doing

  • Driving all global efforts to aggressively scale and optimize user acquisition, engagement and retention across multiple platforms – mobile apps as well as PC/Mac clients
  • Championing brand equity and outreach through social media, PR, events, and networks
  • Creating, executing, and managing seasonal campaigns composed of next level acquisition and monetization programs that also delight the child and their parents
  • Tracking web analytics and mining data to gain insight into the target audience’s current behavior and preferences.
  • Synthesizing strategies through A/B testing for future conversions and extended engagement
  • Defining, executing, measuring, and optimizing SEO, SEM and email engagement programs
  • Leading user feedback and market research to understand target customer segment preferences and needs
  • Growing a broad and deep understanding of the ever-changing market as inputs to business development

 

For each of the above items, you will be working closely with the Product Lead, Designer, customer support and business development teams to ensure all aspects of the front end user experience create “moments of delight” for the child and their parents.   You will also periodically present to and gather feedback from senior executives.

What You Need for this Position

  • BS degree required, MBA preferred, concentration in Marketing or related field
  • A record (7+ years) of growing user communities online and managing effectively to digital marketing KPI and ROI objectives
  • Highly creative with experience in devising digital campaigns with a strong call-to-action – acquisition, loyalty, and referral
  • Significant experience using web and/or mobile analytics tools and methods to drive business results
  • Market research design and execution experience strongly preferred
  • Innate curiosity about customer behavior through both numbers and qualitative data
  • Fundamental understanding of young parents’ needs, and experience with kids’ apps and websites a major plus
  • Excellent communication skills — able to communicate with senior management and across cultures
  • Strong English skills needed– reading, writing, and speaking; Mandarin Chinese desirable but not required
  • Advanced excel skills and experience with statistical software highly desirable
  • Possess a “startup” mentality (previous startup experience a plus)

o   Have a “do whatever it takes” mentality

o   Be comfortable in a fast-moving, test-and-learn, data-driven environment

  • Collaborative approach, Self-initiative, Integrity, Passion, and Maturity

 

 

Time Required:

  • Permanent role, but we could also consider a consulting role to last at least 3 months (with an opportunity to roll into a permanent role)
  • Must be willing to be flexible in working hours—in order to have maximum overlap with team spread across two time zones

What’s In It For You

  • The opportunity to make a difference in the lives of kids and bring digital learning to the world
  • The chance to join a “Silicon Valley” style startup in the comfort of Taipei
  • A competitive compensation package

 

 

If you are a rock star Marketing Director who wants to be at the intersection of ed-tech, mobile, and big data, please apply today.  Send CV/resume and examples of previous projects with a brief introduction to:    careers@zoodles.com